Ciudad Quesada inaugurates an exclusive jewellery shop, adapted to the tastes of Russian customers

Joyería Hernández (Hernández Jewellery), with over 75 years of experience, is opening its new headquarters on Friday, 9 March, with a party brimming with glamour

On Friday, 9 March, glamour and sophistication will set the tone for Hernández Jewellery’s great opening party in Ciudad Quesada. This is the new headquarters of a jewellery company that boasts over 75 years of experience in the industry. With its new project, it has decided to adapt its collections to the exclusive taste of Russian citizens.

The current business leader, Marta Mercader, the founder’s granddaughter, defines Russian customers as «someone who knows what they want.» With great knowledge of this industry, Mercader affirms that Russian customers «like luxury, exclusiveness, and they normally come at the recommendation of others. In other words,» she adds, «when they come into our jewellery shop, its because one of their countrymen recommended it. This does not happen with other nationalities.»

Classic jewels, such as diamonds, and gold pieces made with set stones in blue hues, including sapphires and aquamarines, are some of the most highly-demanded by Russian customers, who «love keeping up with trends and are very exclusive,» according to Marta Mercader’s professional experience.

The great opening party for Hernández Jewellery in Ciudad Quesada will offer its guests an exceptional cocktail party with live music to contemplate the wonderful collections exhibited at the new headquarters. What’s more, the first 50 customers who purchase a jewel for over 100 euros will receive a select gift.

Address:
Centro Comercial Quesada Boulevard
Local 4.2 Avenida de las Naciones s/n Tel.: +34 617 312 280

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